There’s always a story. Some are told, some are captured, and some are written. I live somewhere in between. Sometimes I write, sometimes I capture and sometimes I tell. Sometimes for myself. And sometimes for others.

I’m all about the feelings of brands. And how to bring them alive through strategy and creativity. I live somewhere in between. I'm drawn to anything that makes our world a more connected, more aesthetic and more inspiring place to live in.

[Photography]
Photography_Almost Virtual Reality.jpg
[Photography]
Photography_They are dancing.jpg
[Photography]
Photography_Equatorial Heat_2.jpg
[Photography]
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[Project] Safety Film_1
SWISS Onboard Safety/Image Film
A cinematic inflight safety film combining clear instructions with real people, emotion and Swiss landscapes.

Role: 
Head of Content Marketing [SWISS]
Watch the film →
Projet_Safety Film.mp4
[Project] Safety Film_2
SWISS Onboard Safety/Image Film
A cinematic inflight safety film combining clear instructions with real people, emotion and Swiss landscapes.

Role: 
Head of Content Marketing [SWISS]
Watch the film →
Project_Safety Film.mp4
[Project] Washington D.C._1
Connecting Cultures - Washington D.C.
A cinematic portrait of Washington D.C. told through a local personality connecting Swiss and American perspectives.

Role: Head of Content Marketing [SWISS]
Watch the film →
Project_Connecting Cultures_Washington_DC.mp4
[Project] Seoul_2
Connecting Cultures - Seoul
A cinematic portrait of Seoul exploring identity and the cultural dialogue between South Korea and Switzerland.

Role: Head of Content Marketing [SWISS]
Watch the film →
Project_Connecting Cultures_Seoul.mp4
[Project] Senses_2
SWISS Senses - product launch
Introducing the new SWISS Senses long-haul experience through comfort, design and hospitality. From customer communication, content and several film productions.

Role: Head of Content Marketing [SWISS]
Discover SWISS Senses →
Project_SWISS Senses.mp4
[Writing] 01—Chagee_1
Read the article →
Writing_The Return on Feelings_01—Chagee.txt
[Project] Senses_4
SWISS Senses - product launch
Introducing the new SWISS Senses long-haul experience through comfort, design and hospitality. From customer communication, content and several film productions.

Role: Head of Content Marketing [SWISS]
Discover SWISS Senses →
Project_SWISS Senses.mp4
[Writing] 02—OpenAI_1
Read the article →
Writing_The Return on Feelings_02—OpenAI.txt
[Writing] 03—Prada_1
Read the article →
Writing_The Return on Feelings_03—Prada.txt
[Project] Taste of Switzerland_1
Taste of Switzerland
A film series celebrating Swiss top chefs, regional ingredients and the stories behind the cuisine served on board.

Role: Head of Content Marketing [SWISS]
Discover Taste of Switzerland →
Project_Taste of Switzerland.mp4
[Photography]
Photography_Cheery Onions_1.jpg
[Project] Taste of Switzerland_3
Taste of Switzerland
A film series celebrating Swiss top chefs, regional ingredients and the stories behind the cuisine served on board.

Role: Head of Content Marketing [SWISS]
Discover Taste of Switzerland →
Project_Taste of Switzerland.mp4
[Writing] 07—IKEA_1
Read the article →
Writing_The Return on Feelings_07—IKEA.txt
[Photography]
Photography_Rush.jpg
[Photography]
Photography_Equatorial Heat_1.jpg
[Project] Soeder_1
Soeder x SWISS Alpine Valley
A collaboration with Soeder translating the scent of the Swiss Alps into an onboard product and brand story.

Role: Head of Content Marketing [SWISS]
Watch the film →
Project_Soeder x SWISS.mp4
[Writing] 07—IKEA_4
Read the article →
Writing_The Return on Feelings_07—IKEA.txt
[Photography]
Photography_Sweet Potato Billboard.jpg
[Photography]
Photography_Equatorial Heat_3.jpg
[Writing] 02—OpenAI_3
Read the article →
Writing_The Return on Feelings_02—OpenAI.txt
[Photography]
Photography_Touch.jpg
[Writing] 04—RIMOWA_2
Read the article →
Writing_The Return on Feelings_04—RIMOWA.txt
[Project] Breitling_2
Breitling x SWISS Limited Edition
Communication of a branded collaboration uniting two Swiss icons through aviation, precision and a shared dedication to craftsmanship.

Role: Head of Content Marketing [SWISS]
Discover more →
Project_Breitling x SWISS.mp4
[Project] Toronto_1
Connecting Cultures - Toronto
A cinematic portrait of Toronto revealing its inclusive culture, eclectic design and Swiss connections.

Role: Head of Content Marketing [SWISS]
Watch the film →
Project_Connecting Cultures_Toronto.mp4
[Photography]
Photography_Windsail.jpg
[Writing] 03—Prada_6
Read the article →
Writing_The Return on Feelings_03—Prada.txt
[Photography]
Photography_Blurry Ice_2.jpg
[Photography]
Photography_Blurry Ice_4.jpg
[Writing] 06—Digitec Galaxus_3
Read the article →
Writing_The Return on Feelings_06—Digitec Galaxus.txt
[Photography]
Photography_Ohayou Disney_1.jpg
[Writing] 07—IKEA_3
Read the article →
Writing_The Return on Feelings_07—IKEA.txt
[Photography]
Photography_Sakura.jpg
[Photography]
Photography_Dolce far pietra_1.jpg
[Writing] 08—Gilmore Girls_2
Read the article →
Writing_The Return on Feelings_08—Gilmore Girls x Pop-Tarts.txt
[Photography]
Photography_Edo.jpg
[Writing] 03—Prada_2
Read the article →
Writing_The Return on Feelings_03—Prada.txt
[Photography]
Photography_Reflections of Vienna_5.jpg
[Photography]
Photography_Dolce far pietra_2.jpg
[Writing] 08—Gilmore Girls_3
Read the article →
Writing_The Return on Feelings_08—Gilmore Girls x Pop-Tarts.txt
[Photography]
Photography_Reflections of Vienna_4.jpg
[Photography]
Photography_Reflections of Vienna_1.jpg
[Photography]
Photography_The Smell_2.jpg
[Photography]
Photography_Blue Lotus.jpg
[Writing] 05—Merci Paris_1
Read the article →
Writing_The Return on Feelings_05—Merci Paris.txt
[Photography]
Photography_Spook.jpg
[Photography]
Photography_Size.jpg
[Writing] 04—RIMOWA_3
Read the article →
Writing_The Return on Feelings_04—RIMOWA.txt
[Photography]
Photography_Vals_3.jpg
[Photography]
Photography_Vals_2.jpg